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Strategic Planning

Funding Security

We will identify new ways to generate revenue by maximizing program opportunities and increasing overall contributions to the organization.

Welcome to The Arc Montgomery County’s October 2025 Strategic Plan Progress update! In this video, we are diving into the progress we have made tackling the Funding Security opportunity area!


Goal 1—Maximize revenue from traditional sources through increased enrollment, benefit stabilization, and program expansion

Objective 1—Ensure current programs are maximized for revenue and enrollment
STRATEGIES
  • A–Ensure current programs are maximizing funding and minimizing expenses

    In Progress

    • Maintain continuous Medicaid eligibility for adults supported
    • Adjust tuition for children/youth programs to align with county averages
    • Identify maximum revenue potential for each person and provide aligned services
    • Move away from leasing residential homes toward ownership
    • Evaluate program locations to ensure ongoing suitability
    • Expand volunteer opportunities to provide support for operating expenses
  • B–Ensure current programs are maximizing enrollment

    In Progress

    • Build referral pipelines and enrollment goals for all programs
    • Fill program openings within 60 days
    • Create intake pathways and dedicate resources for supporting enrollment
  • C–Ensure people are enrolled in all eligible benefits

    In Progress

    • Evaluate all people supported for additional financial assistance opportunities
    • Ensure applications submitted/recertified for eligible financial support (SNAP, housing, childcare, etc.)
Objective 2—Research and evaluate opportunities for program expansion
STRATEGIES
Objective 3—Develop three new pathways to generate revenue from traditional sources
STRATEGIES
  • A–Provide services under Autism waiver

    In Progress

    • Identify which programs could benefit from participation
    • Complete regulatory process(es) and create internal organization and structure
    • Provide services to 10 people within one year of approval
  • B–Expand programs for children and youth

    In Progress

    • Reshape After All program to align with typical after-school models

    Completed

    • Open a Pre-K 3 classroom at KFICCC
  • C–Expand billable DDA waiver services

    In Progress

    • Obtain certification for DDA housing supports to expand Supported Living program
    • Test implementation of virtual supports as additional service program

Goal 2—Increase overall financial support to sustained level of $1 million annually

Objective 1—Increase corporate, grant, other fundraising to $650,000 annually
STRATEGIES
  • A–Develop corporate partnerships

    In Progress

    • Identify and cultivate corporate partners to sponsor events
    • Successfully renew current corporate partners and solicit new ones annually
    • Create a corporate giving society with tiered membership benefits
    • Create a corporate sponsorship packet which details opportunities for support

    Completed

    • Create a Welcome Home program to support residential locations
  • B–Increase public and private grant funding

    In Progress

    • Identify and secure at least 3 new or recompeted grants for public funding annually
    • Secure significantly increased private/foundation grant funding for identified initiatives

    Completed

    • Create and maintain an internal grant/renewal calendar and share with key personnel
  • C–Secure funding for major needs through long-term campaigns

    In Progress

    • Strategize ways to achieve larger investments
    • Identify potential partners for consideration
  • D–Partner with other stakeholders on existing events

    In Progress

    • Identify possible partnership which are mutually beneficial
Objective 2—Increase member, family, employee, board fundraising to $350,000 annually
STRATEGIES
  • A–Increase annual membership contributions and engagement

    In Progress

    • Identify and implement ways to promote membership, including a summary of benefits
    • Host membership campaigns on social media and in other marketing materials
  • B–Shift Board to active engagement in fundraising

    In Progress

    • Encourage Board members to set an example of philanthropy by making significant donations
    • Support Board members in promoting the organization through social media
    • Request each Board member engage in two supported solicitations
    • Regularly celebrate fundraising support from Board members

    Completed

    • Promote Board accountability through a performance dashboard
  • C–Develop opportunities to encourage employee support

    In Progress

    • Educate employees on the revenue shortfalls and the impact of fundraising
    • Launch a Payroll Hero campaign for employees to donate through payroll deduction
    • Provide training for all employees on how their engagement with families is linked to donations
    • Support employees in developing an elevator pitch for soliciting donations
    • Regularly celebrate fundraising support from employees
  • D–Develop opportunities to encourage family support

    In Progress

    • Educate family members on revenue shortfalls and the impact of fundraising
    • Identify ways to convert family members into donors during onboarding and beyond
    • Improve how data is collected and transferred to the donor database
    • Create marketing materials for planned giving and implement a promotional campaign
    • Regularly celebrate fundraising support from families and people supported

    Completed

    • Launch an individual giving society with tiered membership benefits
  • E–Increase success of other donation opportunities

    In Progress

    • Identify and execute low/no effort events throughout each year
    • Increase vehicle donations through regular marketing efforts
    • Increase workplace giving and workplace matching
    • Create and implement a monthly appeal/donor marketing calendar
    • Increase Amazon Wish List donations through regular marketing efforts

EFS Group 1—Julia Abate, Doreen Engel, Lydiene Kadji, Gene Mark, Stephen Palan.

If you would like to join a Strategic Plan work group, please contact Deborah Mark, Deborah.Mark@TheArcMoCo.org or 301.984.5777 x1245.

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