We will identify new ways to generate revenue beyond our current programs, including increases in overall contributions and social entrepreneurship.
Goal 1—Leverage a social entrepreneurial mindset to create new funding streams
Objective 1—Develop two new pathways to generate revenue
Strategies
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A–Identify community needs which overlap current services
- Research existing community needs, including those identified by MoCo government
- Research how current employment supports can be utilized for other people
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B–Identify current resources which may be repurposed
- Research how current resources can be utilized to support seniors
- Research how current headquarters space could be subleased or utilized in a different way
Objective 2—Identify two new, profitable business opportunities
Strategies
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A–Research joint investor opportunities and partnerships
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B–Research new business opportunities that can support The Arc
Objective 3—Connect with a social entrepreneurship expert to build support strategies
Strategies
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A–Define social entrepreneurship for The Arc
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B–Research social entrepreneurship experts
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C–Identify available community resources
Goal 2—Increase overall financial support to a sustained level of $1 million annually
Objective 1—Increase corporate/grant/other fundraising to $650,000 annually
Strategies
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A–Develop corporate partnerships
- Identify and cultivate corporate partners to sponsor events
- Successfully renew current corporate partners and solicit new ones annually
- Create a corporate giving society with tiered membership benefits
- Create a corporate sponsorship packet which details opportunities for support
- Create a Welcome Home program to support residential locations
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B–Increase public and private grant funding
- Identify and secure at least 3 new or recompeted grants for public funding annually
- Secure significantly increased private/foundation grant funding for identified initiatives
- Create and maintain an internal grant/renewal calendar and share with key personnel
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C–Secure funding for major needs through long-term campaigns
- Strategize ways to achieve larger investments
- Identify potential partners for consideration
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D–Partner with other stakeholders on existing events
Objective 2—Increase member/family/employee/board fundraising to $350,000 annually
Strategies
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A–Increase annual membership contributions and engagement
- Identify and implement ways to promote membership, including a summary of benefits
- Host membership campaigns on social media and in other marketing materials
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B–Shift Board to active engagement in fundraising
- Encourage Board members to set an example of philanthropy by making significant donations
- Promote Board accountability through a performance dashboard
- Support Board members in promoting the organization through social media
- Request each Board member engage in two supported solicitations
- Regularly celebrate fundraising support from Board members
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C–Develop opportunities to encourage employee support
- Educate employees on the revenue shortfalls and the impact of fundraising
- Launch a Payroll Hero campaign for employees to donate through payroll deduction
- Provide training for all employees on how their engagement with families is linked to donations
- Support employees in developing an elevator pitch for soliciting donations
- Regularly celebrate fundraising support from employees
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D–Develop opportunities to encourage family support
- Educate family members on revenue shortfalls and the impact of fundraising
- Launch an individual giving society with tiered membership benefits
- Identify ways to convert family members into donors during onboarding and beyond
- Improve how data is collected and transferred to the donor database
- Create marketing materials for planned giving and implement a promotional campaign
- Regularly celebrate fundraising support from families and people supported
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E–Increase success of other donation opportunities
- Identify and execute low/no effort events throughout each year
- Increase vehicle donations through regular marketing efforts
- Increase workplace giving and workplace matching
- Create and implement a monthly appeal/donor marketing calendar
- Increase Amazon Wish List donations through regular marketing efforts
EFS Group 1—Julia Abate, Stephanie Benedetti, Doreen Engel, Lydiene Kadji, Gene Mark, Stephen Palan.
If you would like to join a Strategic Plan work group, please contact Deborah Mark, DeborahM@arcmontmd.org or 301.984.5777 x1245.
Click the image to download the PDF including all opportunity areas.
