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Strategic Planning

External Funding Security

We will identify new ways to generate revenue beyond our current programs, including increases in overall contributions and social entrepreneurship.

Goal 1—Leverage a social entrepreneurial mindset to create new funding streams

Objective 1—Develop two new pathways to generate revenue

Strategies

Objective 2—Identify two new, profitable business opportunities

Strategies

  • A–Research joint investor opportunities and partnerships
  • B–Research new business opportunities that can support The Arc
Objective 3—Connect with a social entrepreneurship expert to build support strategies

Strategies

  • A–Define social entrepreneurship for The Arc
  • B–Research social entrepreneurship experts
  • C–Identify available community resources

Goal 2—Increase overall financial support to a sustained level of $1 million annually

Objective 1—Increase corporate/grant/other fundraising to $650,000 annually

Strategies

  • A–Develop corporate partnerships
    • Identify and cultivate corporate partners to sponsor events
    • Successfully renew current corporate partners and solicit new ones annually
    • Create a corporate giving society with tiered membership benefits
    • Create a corporate sponsorship packet which details opportunities for support
    • Create a Welcome Home program to support residential locations
  • B–Increase public and private grant funding
    • Identify and secure at least 3 new or recompeted grants for public funding annually
    • Secure significantly increased private/foundation grant funding for identified initiatives
    • Create and maintain an internal grant/renewal calendar and share with key personnel
  • C–Secure funding for major needs through long-term campaigns
    • Strategize ways to achieve larger investments
    • Identify potential partners for consideration
  • D–Partner with other stakeholders on existing events
Objective 2—Increase member/family/employee/board fundraising to $350,000 annually

Strategies

  • A–Increase annual membership contributions and engagement
    • Identify and implement ways to promote membership, including a summary of benefits
    • Host membership campaigns on social media and in other marketing materials
  • B–Shift Board to active engagement in fundraising
    • Encourage Board members to set an example of philanthropy by making significant donations
    • Promote Board accountability through a performance dashboard
    • Support Board members in promoting the organization through social media
    • Request each Board member engage in two supported solicitations
    • Regularly celebrate fundraising support from Board members
  • C–Develop opportunities to encourage employee support
    • Educate employees on the revenue shortfalls and the impact of fundraising
    • Launch a Payroll Hero campaign for employees to donate through payroll deduction
    • Provide training for all employees on how their engagement with families is linked to donations
    • Support employees in developing an elevator pitch for soliciting donations
    • Regularly celebrate fundraising support from employees
  • D–Develop opportunities to encourage family support
    • Educate family members on revenue shortfalls and the impact of fundraising
    • Launch an individual giving society with tiered membership benefits
    • Identify ways to convert family members into donors during onboarding and beyond
    • Improve how data is collected and transferred to the donor database
    • Create marketing materials for planned giving and implement a promotional campaign
    • Regularly celebrate fundraising support from families and people supported
  • E–Increase success of other donation opportunities
    • Identify and execute low/no effort events throughout each year
    • Increase vehicle donations through regular marketing efforts
    • Increase workplace giving and workplace matching
    • Create and implement a monthly appeal/donor marketing calendar
    • Increase Amazon Wish List donations through regular marketing efforts

EFS Group 1—Julia Abate, Stephanie Benedetti, Doreen Engel, Lydiene Kadji, Gene Mark, Stephen Palan.

If you would like to join a Strategic Plan work group, please contact Deborah Mark, DeborahM@arcmontmd.org or 301.984.5777 x1245.

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