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Strategic Planning

External Funding Security

We will identify new ways to generate revenue beyond our current programs, including increases in overall contributions and social entrepreneurship.

Goal 1—Leverage a social entrepreneurial mindset to create new funding streams

Click here to jump to Goal 2

Objective 1—Develop two new pathways to generate revenue

Click on any purple text to learn more about the recommended tactics that will be used to reach this goal.  Black text does not yet have tactics.

  • Identify community needs which overlap current services
    • Research existing community needs, including those identified by MoCo government
    • Research how current employment supports can be utilized for other people
  • Identify current resources which may be repurposed
    • Research how current resources can be utilized to support seniors
    • Research how current headquarters space could be subleased or utilized in a different way
Objective 2—Identify two new, profitable business opportunities
  • Research joint investor opportunities and partnerships
  • Research new business opportunities that can support The Arc
Objective 3—Connect with a social entrepreneurship expert to build support strategies
  • Define social entrepreneurship for The Arc
  • Research social entrepreneurship experts
  • Identify available community resources

Goal 2—Increase overall financial support to a sustained level of $1 million annually

Click on any purple text to learn more about the recommended tactics that will be used to reach this goal.  Black text does not yet have tactics.

Objective 1—Increase corporate/grant/other fundraising to $650,000 annually
  • Develop corporate partnerships
    • Identify and cultivate corporate partners to sponsor events
    • Successfully renew current corporate partners and solicit new ones annually
    • Create a corporate giving society with tiered membership benefits
    • Create a corporate sponsorship packet which details opportunities for support
    • Create a Welcome Home program to support residential locations
  • Increase public and private grant funding
    • Identify and secure at least 3 new or recompeted grants for public funding annually
    • Secure significantly increased private/foundation grant funding for identified initiatives
    • Create and maintain an internal grant/renewal calendar and share with key personnel
  • Secure funding for major needs through long-term campaigns
    • Strategize ways to achieve larger investments
    • Identify potential partners for consideration
  • Partner with other stakeholders on existing events
Objective 2—Increase member/family/employee/board fundraising to $350,000 annually
  • Increase annual membership contributions and engagement
    • Identify and implement ways to promote membership, including a summary of benefits
    • Host membership campaigns on social media and in other marketing materials
  • Shift Board to active engagement in fundraising
    • Encourage Board members to set an example of philanthropy by making significant donations
    • Promote Board accountability through a performance dashboard
    • Support Board members in promoting the organization through social media
    • Request each Board member engage in two supported solicitations
    • Regularly celebrate fundraising support from Board members
  • Develop opportunities to encourage employee support
    • Educate employees on the revenue shortfalls and the impact of fundraising
    • Launch a Payroll Hero campaign for employees to donate through payroll deduction
    • Provide training for all employees on how their engagement with families is linked to donations
    • Support employees in developing an elevator pitch for soliciting donations
    • Regularly celebrate fundraising support from employees
  • Develop opportunities to encourage family support
    • Educate family members on revenue shortfalls and the impact of fundraising
    • Launch an individual giving society with tiered membership benefits
    • Identify ways to convert family members into donors during onboarding and beyond
    • Improve how data is collected and transferred to the donor database
    • Create marketing materials for planned giving and implement a promotional campaign
    • Regularly celebrate fundraising support from families and people supported
  • Increase success of other donation opportunities
    • Identify and execute low/no effort events throughout each year
    • Increase vehicle donations through regular marketing efforts
    • Increase workplace giving and workplace matching
    • Create and implement a monthly appeal/donor marketing calendar
    • Increase Amazon Wish List donations through regular marketing efforts

EFS Group 1—Julia Abate, Stephanie Benedetti, Doreen Engel, Lydiene Kadji, Gene Mark, Stephen Palan.

If you would like to join a Strategic Plan work group, please contact Deborah Mark, DeborahM@arcmontmd.org or 301.984.5777 x1245.

Progress as of July 2023
Phone 301.984.5777
Contact
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